Spotify to soon become the biggest podcast platform?
- According to forecasts, Spotify will replace Apple at the top this year
- Spotify is also expected to grow significantly faster than Apple in the coming years
- How many Spotify users consume podcasts
According to one projection, Spotify will soon be not only the biggest streaming platform, but also the number 1 in podcasts.
We’ve already mentioned in multiple posts that Spotify is placing a big focus on podcasts and investing huge sums into this area. There were many critical voices who thought that these big investments were not paying off and that they were bringing in too few new users.
The newest projection, however, shows that Spotify will replace Apple on that number 1 spot this year already.
According to this projection, Spotify could increase their numbers in the USA to 28.2 million users (in 2020: 19.9 million), while Apple will only experience a minimal growth from 27.6 million to 28 million. In the two years after that, Spotify is predicted to experience an even bigger surge: up to 33,1 (2022) and 37.5 million (2023). In comparison, Apple will supposedly only grow at a very slow pace and reach 28.8 million users by 2023.
This, of course, means that a significantly bigger slice of the ad cake will go to Spotify. According to the aforementioned study, this cake will be worth 1.28 billion dollars in the U.S. alone.
Additionally, there are rumors circulating, as they do every so often, that Spotify is drawing up a separate subscription plan for podcasts. Whether this will be well-received by the listeners is a question on which opinions differ greatly.
At the moment, 25% of Spotify users listen to podcasts, which corresponds to around 86 million people worldwide.
The study predicts that in 2021, 117.8 million users in the U.S. will consume podcasts monthly. Almost a quarter of them listen to podcasts on Spotify.