What’s Shazam?

Everybody knows that: You hear a song somewhere that you don’t know and you really want to know what it is. Thanks to Shazam it’s easy: pull out your mobile phone, open the Shazam app, wait a few seconds and Shazam spits out the result. This works surprisingly well even in crowded and noisy South American buses (the author speaks from experience). According to Shazam, more than 15 billion songs have already been identified.  

This immense number makes it clear why you should make your music available to Shazam. After all, Shazam not only recognizes the songs, it also immediately offers links to Apple Music, Spotify, iTunes or Google Play (depending on whether you use an Apple or Android phone). So consumers (Shazam has 150 million active users, by the way) are just one click away from streaming / buying your music.

Shazam also offers other features like a song video, artist bio, and concert data. This blog will show you how to make sure that all this information is available.

How can I submit my music to Shazam?

With iGroove, it’s easy. When creating the release, select Shazam as your shop and we’ll make sure your release is stored in their database. That’s it.

How can I be sure that my songs can be found on Shazam?

You’re not sure if all your songs are available at Shazam, but you don’t have the time or the desire to shazam every single track? You can do this on Shazam’s website, where you can easily search for your artist name or songs.

How can I remove my music from Shazam?

Shazam deletes all audio files once they’ve created a fingerprint. It is therefore not possible to make a takedown like with streaming providers or download shops. There is currently no way to remove music from Shazam – if your song is on Shazam, it stays there.

Where do I see how often my songs have been searched through Shazam?

Since Shazam was purchased by Apple, this information is integrated into the recently launched Apple Music for Artists. There you can check how often someone has shazamed your song for every single song and also sorted by country / city.

Apple also uses Shazam’s data to create their Discovery Charts to put upcoming artists in the spotlight early on.

How do I add my artist biography to Shazam?

Shazam gets this information from AllMusic/ROVI. So in order to display the bio, a profile has to be created at AllMusic where you can enter the information.

Can I upload my concerts to Shazam?

Yes, that is possible. As with Spotify, this is done via Songkick. So it’s worth to create an account at Songkick so that your shows are displayed directly at Spotify, Shazam and other sites.

How do I add my lyrics to Shazam?

As with Instagram, you can enter the lyrics via MusixMatch , which then makes them available to Shazam.

Do you have any questions about Shazam?

Then please contact our support at  [email protected] or write us in the Chat.

Pretty sure you already use Spotify for Artists to analyze how your songs perform, where they are heard and by whom. Apple has also been offering a BETA version of a similar tool for some selected artists for some time. Now they have officially launched Apple Music for Artists for all musicians. It is available as desktop version as well as app (but only for iOS). The available data goes back to 2015, the year in which Apple Music was launched.

Register for Apple Music for Artists

In order to gain insight into your data, you must first register for it and be assigned to your artist profile. This is of course free of charge.

• Go to https://artists.apple.com/ and log in with your Apple ID and password.
• Now select the artist profile you would like to have access to.
• Afterwards you have to fill in some details (contact of sales, label, management, social media profile) and your request is out.
• Once Apple has granted access, you’re ready to go.

The advantages of Apple Music for Artists

• You can easily analyze the streams of your songs/albums as well as sales via iTunes. You can also see how many listeners have been reached. The data is updated daily.
• Of course you can go much deeper. For over 100 countries you can view separate statistics for each of your songs / albums. You want to know how often your song was streamed in Nairobi? You can do that too. Apple also wants to help artists plan where it’s worthwhile to stop touring or even which songs you should play there.
• In addition to the origin, there is also information on the age and gender of your listeners. However, there are certain limits due to the privacy. It’s not possible to apply two filters at the same time. For example, you cannot filter how many 18-25 year olds in Hamburg have listened to your songs.
• You want to know where your streams come from? Apple provides this information as well. Were your listeners directly on your profile, do they come from algorithmic radio or do the streams come from a playlist? If so, on which position in the playlist does your song rank.
• Since Apple bought Shazam last year, this data can also be found. So you can see how often someone searched for your song via Shazam and where this was.
• In addition to audio data, the views of clips uploaded to Apple Music are also listed.
• What Apple clearly wants to stand out from other providers are the notifications. These notifications appear when there have been significant changes to your data. They can be comparisons to the previous week’s streams, milestones such as the first million plays on a song, or when your song is added to a major playlist. Also of interest are comparisons such as how your new single performed compared to an older song in the first week.
• Conveniently, Apple Music for Artists also lets you customise your profile picture.
• It is also possible to grant other parties access to the data. The person who requests access is automatically the administrator. This person can then give access to other people, either as “Administrator” with all rights, as “Analytics” so that the data can be viewed or simply as “Profile Editor” so that they can upload artist pictures. So you can easily invite your band members, managers or label staff.
• What Apple doesn’t provide is the information how much you earn on your streams / downloads. However, iGroove customers can view this information in their account at any time.

Do you have any questions about Apple Music for Artists?

Then contact our support at [email protected] or write us in the chat.

Diligent Instagram users will have noticed that recently you can not only add songs to stories, but also display the lyrics.

To make sure that the lyrics of your songs are also displayed, it only takes a few steps and a little bit of patience. We explain to you how it works:

Deliver your music to Instagram and Facebook

With iGroove, this is very simple. When you create a new release, just choose “Facebook / Instagram” when selecting stores and we’ll submit your song to the Facebook Music Library so your songs can be added to stories.

Your lyrics on Instagram and Facebook

That your songs can be found in the Music Library is the basic requirement, but now the lyrics should be available as well. For this you can use the service of MusixMatch.

Verify

Therefore you first have to register or be verified as an artist or as a representative of the artist. Since you have to provide some information that is checked by MusixMatch, this verification may take a few days.

Capture your lyrics

Once the verification is successful, you can add the lyrics of the songs. It’s essential to follow the guidelines. It is for example important that the complete lyrics are entered, including the repetitions.

Not: Gucci (4x)
But: Gucci, Gucci, Gucci, Gucci

All further guidelines can be found here

Synchronize Lyrics

After entering the lyrics the work is not quite done yet. Because now they have to be matched with the song so that the lyrics are displayed in the correct place. This can also be done directly over MusixMatch. Further information here

Post your song with the lyrics on Instagram

Now the lyrics have to be sent to Instagram, which may take a few days. Unfortunately there is no notification so you have no choice but to check from time to time if the lyrics are available now. Until then, the message “There are no lyrics available for this song” will appear for your song. Once the lyrics are transferred, you can post the desired song excerpt with the matching lyrics.

Do you have any questions about lyrics on Instagram?

Then contact our support at [email protected] or write us in the chat.

Are you not satisfied with your previous distribution or are the offers from iGroove even more convincing than those of your previous distributor? Then nothing stands in the way of a change and even your catalogue can be migrated to iGroove without any problems. Your streams and playlist placements will be preserved in any case. We’ll explain you briefly how to bring your music to iGroove

Switch to iGroove in just a few steps

We often receive requests from artists who would like to switch to iGroove but are unsure if everything will go smoothly. Will my streams still be preserved? Will my song stay in the playlists? Will my releases be assigned to the right profile in the future? The answer is: Yes, yes and yes again :).

Here we explain in a few steps how to migrate your releases to iGroove:

• Apply for your account via www.igroovemusic.com 
• As soon as your account has been confirmed, you can enter your releases. If these releases are still available on the DSPs, you can use our handy Importer tool, which automatically imports the metadata. Now you only need the cover (important in at least 3000×3000 pixels) and the audio files (WAV files in 16Bit 44,1kHz). Enter some information like price, genre etc. and your release is ready.
• As soon as you have registered the releases with us, you can order a takedown from your former distributor, which means that they will remove your release from all shops. At the same time you can complete your release in the iGroove-Admin and we will deliver it to the shops.
• For some time your release will now be available twice in the shops (how long will depend on how fast your previous distributor needs for the takedown). If you don’t want your release to be available twice, you also have the option to wait until the takedown is complete before shipping. Your release will then not be available in the shops for a few days.

If you still decide to leave your old releases with the previous distribution and only publish your future tracks via iGroove, this is no problem. At iGroove there is no exclusivity, that means you don’t have to distribute all your releases through us. But of course, it’s more convenient to have everything in one place.

Your streams and playlist placements will be preserved

Will my streams be preserved? This question is asked again and again and is understandably the greatest concern of the artists. Keeping the streams as well as the playlist placements is very simple: All you need are the EAN and the ISRC codes of your songs. You should find them in the system of your previous distributor, otherwise the distributor has to be contacted to send them to you.

If you now use the same EAN and ISRCs when registering your release on iGroove as you did when you originally distributed it through the old distributor, the shops will know it’s the same release and everything will be preserved.

In addition to the codes, the metadata (song title, composer, text author, features, etc.) must also be identical, especially the audio files. If you upload another version of the song that is shorter or longer, there is a risk that the streams will not be preserved, as the streaming services will consider it a different release. However, if metadata, audio file, EAN and ISRC are identical to the original delivery, we can guarantee that everything will remain the same.

Will my future releases land in the right profile despite new distribution?

The profiles at Spotify, Apple Music are managed by yourself and are therefore not tied to a distributor. It is therefore no problem at all to assign your future releases to the right profile. When you create your release at iGroove, you can deposit your profiles from Spotify and Apple Music (more infos heree), which guarantees that they will be assigned to the right profile.

Do you have any questions about switching to iGroove?

Please feel free to contact our support at [email protected] or via Chat.

Give credit where credit is due: iGroove allows you to track the credits of your songs in detail so that they are correctly entered on the streaming services and everyone involved is listed properly. In this blog post, we’ll show you how to create your release so that all contributors are displayed correctly.

Each streaming service a little different…

First of all: each streaming service shows the credits a little bit differently, some more detailed, others less. It often happens that streaming services summarize composers and text authors. Spotify does this under “Written by”, Apple Music in the field “Composers”. This is often confusing, but can be understood to mean that the composer “wrote” the music (or in the case of Apple, the text author composes the text…).

How to enter the credits correctly

When entering a release, enter the civil names and not the artist names in the fields “Composer” and “Text author”.

To illustrate this with a concrete example, we take here the single of the Swiss chart-breakers Lo & Leduc called “Online”.

The following artists participated in this project: Lorenz Häberli alias Lo as text author Luc Oggier alias Leduc as text author Maurice Könz alias Dr. Mo as composer / producer

The first two must therefore be noted accordingly in the field “Text author” and Maurice Könz as “Composer”.

In order to also identify the producer with his artist name, this must now be added under “Other contributors”.

This is how the credits are displayed on the streaming services

Both Spotify and Tidal show the producer separately, while Deezer and Apple only show text authors and composers.

Remixer

Additional musicians can also be entered in the field “Other contributors”. It is especially important that you can also enter remixers. Unlike the producer, the remixer is linked on Spotify and the release is displayed in the profile of the remixer (under “Appears on”). Besides main artists and features, remixers can also be linked on Spotify.

Cover songs

If you have recorded a cover song, be sure to mention the lyrics author and composer of the original song. If you don’t know them, just check the credits of the original song at your preferred streaming service.

In addition, cover must be selected at “Type of recording” (see picture below).

Instrumental songs

If your song has no lyrics, the “Lyrics author” field can be left blank. In this case, however, instrumental must be used for “Type of recording”.

Do you still have questions about the correct registration of your release?

Then contact our support at [email protected] or write us in the chat.

With download shops or physical products, it’ s already standard practice to make the release available for pre-order, for the sole reason that you can collect sales for the important first chart week. But how is this supposed to work with streaming services, where you don’t own the music and therefore can’t pre-order it? This works via so-called Pre-Saves, which are possible at Spotify and Apple Music. In this blog we explain how they work and what advantages they bring.

Set up Pre-Save on Spotify

In a nutshell: With Pre-Save you give your listeners the opportunity to save an upcoming release before its release, so that it will appear directly in the fan’s library on the release day. So instead of getting fans to listen to the new release and save it in their library on the day of release, you have a longer lead time thanks to Pre-Save.

As with pre-sales via iTunes, Amazon etc., we recommend that you allow sufficient lead time for Spotify Pre-Saves. There is no point in setting up a pre-save campaign two days before the song is released. The campaign can run for two or even more weeks so that you can really collect a lot of Pre-Saves.

To set up a Spotify Pre-Save campaign via iGroove, all you need is an upcoming release that has already been delivered to Spotify. Pre-Save is available for singles, EP’s and albums.

The best way to do this is to choose the free service “Spotify Pre-Save” and as soon as the URI is available, we will put it into your link site, which you can share with your fans. Please note that it can take up to two days from the time the release is delivered to Spotify until we can add the URI to your link site. So please take this short waiting time into account when planning your campaign.

Promote your Pre-Save campaign

The main reason for a pre-save campaign is, of course, that you can promote a release before it’s available on the streaming services, not just as a pre-announcement, but with a clear call to action. So once you have your pre-save link, share it through your channels from social media to newsletter.

What are my advantages with a Pre-Save campaign?

The algorithms of streaming services pay close attention to how often a song is saved. So if you can already generate many saves before the release thanks to a pre-save campaign, the algorithms will not miss this.

Many pre-saves increase the chance of being included by Spotify in the algorithm playlists. With a bit of luck it even has an influence on whether your release will be included in one of the official Spotify playlists.

As described, the algorithms are not only interested in how many streams you have, but also whether the listeners became active and saved your song or added it to one of their playlists. With Pre-Save you can get your fans to save your song in their library before release.

Last but not least you have of course much more streams on the first day than if you can only promote the song from the release date, which is a sign of success.

Pre-Add on Apple Music

As mentioned, this pre-save option is also available on Apple Music, where it is called Pre-Add.

While Pre-Save in Spotify is not running via the Spotify app but via third party providers, Pre-Add works in the app of Apple Music itself. Under the menu item “Soon available” you can search for the desired album and then click the “Add” button. The upcoming release is also already displayed in the artist profile. As soon as the release is available, it will be added to the user’s library.

This currently only works for releases with more than one song, a pre-order date and at least one instant gratification.

Do you have any questions about Spotify Pre-Save?

Then contact our support at [email protected] or write us in the chat.

Ideally, a music video is a work of art in itself. But of course, videos are mainly there to create hype around a release and to generate more streams and sales. Due to the enormous amount of videos on YouTube, however, it can quickly happen that a video gets lost. Therefore you can be glad to use any tool that helps to increase the hype around a video. One such tool is YouTube Premieres.

Initially, this feature was only available to selected creators with a wide reach, but since a few months everyone can set up premieres for their videos.

Meanwhile more and more musicians are using this tool – but many more don’t know about this possibility yet. We have collected everything worth knowing for you.

How does YouTube Premieres work?

With YouTube Premiere you can generate a landing page on which the premiere of your video will take place on the defined date. YouTube sees it that the artist and his community come together as if they were at the cinema together: It’s as if a creator’s entire community is in one theater together watching their latest upload.”

As with a live stream, viewers see the clip in the subscription box (if they follow you) and can set up a reminder. If they have set the reminder, they will also be reminded again 30 minutes before the clip’s premiere. Another reminder is set when the countdown starts 2 minutes before the premiere.

In addition, users can chat with each other before and during the premiere, giving artists the opportunity to obtain direct feedback. Two minutes before the premiere, the countdown starts and as soon as the premiere is over, the video is available as usual (the URL remains the same!)

And this is how you set up your premiere (setting up the premiere only works on the computer, but of course it can be watched on all devices)

• Upload a video and select “Scheduled” from the drop-down menu.
• Activate the premiere and define on which day and at what time it should take place. If you don’t want the landing page to be visible from now on, you can also define when it should be activated.
• As soon as the upload is finished, click on Premiere on the top right

During the premiere the users can rewind but not forward. So all users are exactly on the same level. Before and during the premiere they can exchange information in the live chat and, if available, via Super Chat.

All views of the premiere are then transferred to the video. The comments made during the premiere also remain on the video. So nothing is lost with the Premieres function. You can find more detailed information on setting up a premiere in the video below and here.

What are the benefits of YouTube Premiere?

Thanks to the landing page generated by YouTube, you can promote the video or its premiere from the moment you upload it and not only when the clip has actually been released. So the goal should be to generate hype and to increase the anticipation. Therefore share the link to the landing page on all channels, with a newsletter etc.

Ideally, you also get more subscribers, because they absolutely want to be reminded about the next premiere, which is much easier as a follower.

Finally, the chat is another means to get in direct contact with the fan community. So be sure to arrange the premiere in a way that you actually have time and can get in contact with the other viewers!

Can YouTube Premieres be monetised?

Yes, and this brings us straight to another advantage. According to YouTube, this was even one of the main reasons for this feature: The creators of the videos should have additional revenue streams thanks to premieres.

There are several ways to monetize, but unfortunately, as so often on YouTube, not all of them are available for every user.

Ads: If you have monetized your channel, you can add pre-roll ads during the premiere. Mid-roll ads are not possible during the premiere, but as soon as the premiere is complete, they will be.

Great chat: If you have Super Chat enabled, your viewers can pay to have their chat messages highlighted. Super Chat was previously only available for live streams and can be used for “normal” videos thanks to YouTube Premieres.

Channel Membership: If you meet the eligibility requirements, you can enjoy the benefits of channel membership, such as live chat only for members, custom emojis and logos for loyal fans.

Now you have all the information you need to start building up additional hype for your next video. But of course you should think carefully about which videos you want to use the premiere feature for. For a two-minute video from the studio probably not. For your ambitious music clip – absolutely! A recording of you drunkenly fooling around backstage? I don’t think so. A professional documentary about your last tour – totally!

Do you have any questions about YouTube Premieres?

Then contact our support at [email protected] or write us in the chat.

Streaming will undoubtedly continue to dominate the music market in 2019 and continue its steep rise (whether it will be equally steep remains open).

Since streaming is becoming more and more important, the relevance of playlists is of course also increasing. They are said to have replaced everything possible from radio to music journalism. This discussion can be held elsewhere, but what is certain is that playlists have become an integral part of the everyday life of musicians and especially of consumers.

So let’s take a closer look at the topic again and how playlisting works:

Curated playlists

On the subject of curated playlists, we have already dealt with here in detail.

The most important thing here is that you don’t just go for the playlists created by the streaming services themselves (which of course are the biggest, but also difficult to crack), but also pitch user-generated playlists.

Algorithm Playlists

Besides the countless curated playlists there are also playlists compiled by algorithms whose importance should not be underestimated. These playlists make sure that your fans won’t miss your new release and introduce your music to new potential fans, media or even labels. Last but not least, the algorithm-based playlists even provide more streams than the curated playlists. The Release Radar alone is said to generate more streams than any of Spotify’s curated playlists.

What do the algorithms pay attention to?

Of course, the algorithm does not care about the quality of the music. It only sees the numbers: How many people streamed the song, how many times it was saved, how often it was added to playlists and how many followers the artist has. These are some of the factors that play a role (how exactly the algorithms work is not disclosed by the streaming services).

What exactly are algorithm playlists?

As an example we take three playlists, which at least every Spotify user should know:

Discover Weekly

Every Monday, Spotify provides each user with a customized list of songs. The selection is based on the songs heard (or skipped) and the songs listened to by listeners with similar musical tastes. When an artist appears in this list, the main hope is that the listener will save the songs.

Release Radar

Every Friday the Release Radar offers up to two hours of new music compiled by the algorithm. In contrast to the mix of the week, the focus here is less on discovering new artists and more on the new releases of the week. Here the listener finds the new releases of the artists he follows or has heard in the past, mixed with some recommendations. So from an artist’s point of view it is important that as many people as possible follow you, because then the new release will show up in the release radar.

Mixtape

The mixtape is mainly based on genres and again on what the listener has heard in the past. If a listener has a very differentiated taste in music, Spotify can present up to six different mixtapes. The more regularly the user listens to this mix, the more often it is updated. So from a musician’s point of view it is important to establish oneself in his genre. Of course, the chance of landing in a mixtape in niche genres is higher than if you make pop music.

So music becomes pure data which the algorithm uses to calculate, and at least if you listen to a lot of music (and thus provide a lot of data), this works frighteningly well. As a musician, the goal must therefore be to feed the data monster with a lot of input as well.

[igroove-join-banner]

How can I influence the algorithm?

The times where you release an album every 2 or 3 years and have no musical output in between are over. You don’t have to shoot out new singles every week, but a regular output certainly helps to keep the data machine happy.

Of course, even the biggest ouput is useless if the songs are not heard. So you have to build up a fanbase and then make sure that the fanbase stays active on the streaming services. The algorithms react, as already mentioned, to how often a song is saved to the library, liked or added to playlists.

It is therefore important to use its channels to encourage the fan community not only to listen to the songs, but also to save and share them. For this reason it is essential to always spread the streaming links via social media.

Especially you should encourage the fans to follow you (more on this below). The more followers you have, the more people learn about a new release and therefore there are more streams, saves and likes.

The algorithm always notices when your song is added to a playlist, whether it has millions of followers or just a few. The more playlists your song has been added to, the greater the chance to get into one of the algorithm playlists. It’s not only the size of the playlist that counts, but much more how well your song performs in the playlist. So if your song is in a large playlist but doesn’t fit in there and is therefore often skipped, it’s less useful than if it’s in a small playlist but fits perfectly there and is therefore heard.

As mentioned above: try to get into as many relevant playlists as possible and don’t focus only on the big playlists. Sometimes the playlist with a few hundred followers helps if your song is really heard there. So it’s also worth asking your own fans to add your song to their playlists. To underline this with a number: 20% of all streams generated on Spotify come from playlists, no matter if big or small.

If you pitch your song at least one week before the release, it will automatically be shown to your followers in the Release Radar. So don’t be late!

Do not expect miracles: it takes time to appear on the radar (pun intended) of the algorithm. But if you follow the above tips and implement them consistently, it will pay off eventually. You don’t have to generate millions of streams to do so, the threshold for “Your Mix of the Week” is supposed to be at 20,000 streams.

Personalized Editorial Playlists

Recently Spotify started testing so-called “Personalized Editorial Playlists”. These are a mixture of curated and algorithmic playlists and therefore, like the algorithm playlists, unique for each user. In concrete terms, this means that Spotify’s editorial team creates the playlist and the algorithm then adds songs for each user based on their listening behavior.

This is of course a great thing for the listeners, but how can an artist be sure that his song, when added to the playlist, will be shown to every fan? Spotify has found a pretty elegant solution:

In Spotify for Artists you can already see to which playlists a song has been added. The personalized playlists are now marked with a blue button (“Personalized”).

Every artist can now find a personalized link to this playlist, which he can share. This link appears 7 days from the moment the song is added to the playlist.

If a fan clicks on this link, your song will appear at the top of the playlist. As soon as the link is clicked, the song will be shown at the first position for 24 hours, after that it will slide to its actual position or disappear completely from the playlist.

Why playlists are important but not everything

There are artists who have broken the million mark in terms of monthly listeners, but only have around 1000 followers. The case is clear: the streams here come largely from playlist placements.

On the other hand, there are artists who have millions of streams, tens of thousands of followers and yet are never found in a big playlist. Again, the case is clear: the streams come from the loyal fanbase they have built up.

Which shows us that playlists are a short-term affair. If you are in a popular playlist, this is quickly shown by the monthly listeners who, depending on the playlist, literally skyrocket. However, it often goes in the opposite direction as soon as the song is no longer in the playlist.

It is extremely difficult to gain fans through playlists, because people listen to the playlist because it suits their taste, but often they don’t really care who actually made the songs. So it can happen that you make thousands of Euros for a few months just because of Spotify playlists and when you are out of the playlist you have exaggeratedly said again only the tip you had before the playlist placement.

So it’s relatively simple: by placement in large playlists you can generate many streams and earn good money, at least in the short term. But in the long run, a high number of followers is much more important than the volatile number of monthly listeners. One million monthly listeners or one million streams unfortunately does not mean one million fans.

Of course you still have to try to place your songs in the playlists, one doesn’t exclude the other. But you shouldn’t invest all your energy in playlists, because you have to be aware that every label, every distributor, every artist and your mother also tries to get their songs into the playlists. So the competition is huge.

What is a reasonable ratio between followers and monthly listeners?

Roughly speaking, the followers should be about 5% of the monthly listeners – or even better, more. So if you have a million monthly listeners, your followers shouldn’t be bogged down in the low thousand range, but certainly 50’000 or more.

You can make quite a science out of the analysis of streaming and follower numbers, as this article by Sam Chennault (Chartmetric) shows, who analyzes the impact of playlist placements on follower numbers and also what influence the media presence of the artist has.

In the end, it can be summed up quite simply: You need both streams and playlist placements to generate sales, but above all you need followers to make your income sustainable. These fans are the ones who come to your concerts and buy your merchandise.

Streaming outshines CDs and downloads

If anyone still doubts that streaming has long since overtaken the other forms of music consumption, there are some figures from 2018 to round off the story.

Worldwide, streaming now accounts for 46.8% of the music market’s revenues, significantly outpacing physical sales (25%) and especially downloads (12%). Of the 19.1 billion that were generated worldwide, a whopping 8.9 billion are thus attributable to streaming.

Germany is known as a late bloomer in terms of streaming and indeed almost half of the turnover is still generated with physical products (mainly CDs with 36.4%), but even here streaming is already responsible for 46.4% of the turnover. Completely irrelevant is the digital download which with 7.8% is only slightly ahead of vinyl (4.4%).

In Switzerland, streaming already contributes a substantial 58% to the music industry’s rising profits, while physical sales (24%) and downloads (18%) are steadily declining.

Also in Austria, streaming has overtaken the CD and is now at 51.6%, while the CD is holding its own at 43.6%. Here too, downloads (10.9%) are only just ahead of vinyl (7.8%).

Do you have any questions about playlists?

Then contact our support at [email protected] or write us in the chat.

Podcasts werden immer populärer. Von Firmen über Medien, Influencer (und solche die es gerne wären), Blogger, Comedians bis zu Musikern, die damit ihre Releases promoten wollen, mischen alle mit im stetig wachsenden Podcast-Game.

Es gibt verschiedenste Anbieter auf welchen man seine Podcasts verbreiten kann, zu den allerwichtigsten gehören iTunes und seit kurzem auch Spotify.

Im Vergleich zum Upload von Musik gibt es einige gewichtige Unterschiede:

Für den Upload von Podcasts braucht es keinen Vertrieb

Sowohl bei Spotify wie auch bei iTunes kann man seine Podcasts selbständig hochladen und ist somit nicht auf einen Vertrieb angewiesen. Deshalb ist es auch nicht möglich seine Podcasts über iGroove an die Shops zu senden.

So bringst du deine Podcasts in die Stores:

Spotify:

Gehe auf https://podcasters.spotify.com und folge der Anleitung. Alles was du dafür benötigst ist ein Spotify-Account sowie einen funktionierenden RSS Feed.

Das sind die Voraussetzungen, die erfüllt werden sollten:

• MP3 in guter Qualität (Bitrate zwischen 96 und 320 kbps)
• Eine Episode darf maximal 200 MB gross sein was 83 Minuten entspricht bei 320 kbps oder über 200 Minuten bei 128 Kbps.
• Das Artwork muss quadratisch sein, in möglichst hoher Auflösung und entweder als JPG oder PNG hochgeladen werden.
• Der Titel der Episode sollte nicht länger als 20 Zeichen sein, damit es in allen Formaten gut aussieht.

Es dauert zwischen einigen Stunden und maximal fünf Tagen bis dein Podcast online ist. Spotify schickt keine Information, wenn der Podcast aufgeschaltet ist, man muss also selbst regelmässig nachschauen.

Wie bei der Veröffentlichung von Musik (Spotify for Artists) erhältst du auch bei den Podcasts tagesaktuelle Statistiken darüber wie oft und von wem deine Podcasts gehört wurden.

Übrigens: Auch wenn Spotify noch nicht allzu lange im Podcast-Game mitspielt, sind sie bereits zur Nummer zwei aufgestiegen.

Eigentlich alles ziemlich simpel. Doch zu kompliziert? Dann empfiehlt euch Spotify hier diverse Dienste, über welche ihr die Podcasts bei Spotify hochladen könnt.

iTunes / Apple Podcast:

Am meisten Podcasts konsumiert werden über iTunes. Hier präsent zu sein, ist also ein Muss. Das geht ebenfalls ganz einfach. Neben einer Apple ID benötigst du auch hier einen RSS Feed sowie ein quadratisches Bild (Bildgrösse mindestens 1.400 x 1.4000 Pixel) und einen noch nicht vergebenen Titel für den Podcast

So musst du vorgehen:

• Melde dich bei iTunes Podcasts Connect mit deiner Apple ID an
• Füge deinen RSS Feed ein und klicke auf «Überprüfen»
• Prüfe die Vorschau, ob alles korrekt angezeigt wird (Beschreibung, Kategorien etc.)
• Sofern alles korrekt ist, klicke auf «Veröffentlichen»

Apple prüft alle Podcasts und somit kann es bis zu zehn Tagen dauern, bis dieser dann auch effektiv online ist (meist dauert es aber deutlich weniger lang).

Sobald dein Podcast approved wurde, erhältst du eine Bestätigung auf die E-Mail-Adresse, welche du als Apple ID verwendest.

Übrigens: Apple hat eine Beta-Version von «Podcast Analytics» aufgeschaltet, mit welchem du mehr Infos zur Performance deiner Podcasts erhältst.

Genauerer Infos zu Apple Podcast gibt es hier

Es gibt keine Vergütungen für die Streams

Anders als bei der Musik erhältst du keine Vergütung für die Streams, die du mit deinen Podcasts erzielst. Allerdings ist es erlaubt bei den Podcasts Werbung einzubauen (z.B. dieser Podcast wird präsentiert von XY).

Podcasts sind nicht dazu da, um Musik anzubieten.

Bei Podcasts kannst du einen guten Musikgeschmack beweisen indem du über Musik redest, es ist allerdings nicht die Idee deinen Sound hochzuladen. Insbesondere Mixes sind nicht erlaubt und werden umgehend entfernt. Dafür gibt es Plattformen wie etwa mixcloud.com (welche sich übrigens auch für Podcasts anbietet).

 Wie hoste ich meine Podcasts?

Hierzu ein informativer Blog (Englisch), der diverse Hosting-Plattformen vorstellt, welche für dich auch gleich den RSS Feed erstellen, den du zur Veröffentlichung auf Spotify und iTunes benötigst.

Hast du noch Fragen zu Podcasts?

Schreib uns einfach eine Email an [email protected] oder trag dich hier für einen Telefontermin ein und wir rufen dich zurück.

It’s annoying: You’ve been looking forward to the release of the new single for a long time and when it comes out you notice that it ended up in the wrong Spotify profile.

So far our hands were tied and all we could do was write to Spotify and ask them to correct it. Now we have found a solution with Spotify so that from now on no release will end up in the wrong profile.

It works quite easily: you deposit the ID of your profile in our system and from now on your release will always be assigned to the correct Artist profile.

There are two ways to store your Spotify ID as well as the Apple Music ID:

When you record your release:

As soon as you enter the name of the artist or feature, the following pop-up will appear:

You can now search for the artist name

If you want to be on the safe side, you can also search for the link at Spotify or Apple Music and enter it manually.

This works as follows:

Spotify:

Go to your profile, choose the symbol with the three dots (more), go to Share and finally click on Copy artist link.

Now insert this link in the field “Specify Spotify Profile”.

Apple:

Search for your profile at Apple Music, click on the symbol with the three dots, choose “Share artist” and then “Copy link”.

On iTunes, the icon looks a little different, but the principle is the same.

Insert this link under “Specify Apple Music Profile”.

Add to “My Artists”

The second solution for capturing the links can also be found in your iGroove account. Select the menu item “My Profile” and go to the tab “Artist IDs”.

Here you can find a list of all artists who were involved in the releases on your account. Now select “edit” for the corresponding artist.

Here you can enter the Spotify ID as well as the ID for Apple Music / iTunes.

As soon as you have entered all links for yourself and your features, you will never see a release in the wrong profile again.

It’s my first release, what can I do?

In this case you have to wait until your first release is released and Spotify respectively Apple Music have created a profile for you. Do you want to be on the safe side? Contact us about a week before the release and we will check for you in Spotify’s system if they have really created a new profile for you or if you will end up with another artist.

Once your release is released and you have a profile, you can add the links to your iGroove account. It is also important to verify your profiles with both Spotify and Apple Music.

If you have any questions you can contact us at [email protected] at any time.

The word advance is a common phrase in the music world and sometimes horrendous sums are passed around. Many musicians dream of a deal with a big advance – but is this really the hoped-for opportunity or is it more of a risk for the artist? We want to investigate these questions a bit more closely here.

Probably the most important and supposedly most logical thing first: an advance is not a gift. Labels don’t make gifts – why should they? As the name suggests, the money is only advanced and you could simply call it a loan. So be aware: every cent you get as an advance has to be paid back or brought in again under normal circumstances.

Are there any advances these days?

Short answer: Yes
Longer answer: Yes but they have become rarer and lower. The reason is relatively simple: The labels, especially the smaller ones, simply don’t have as much money available as they used to. Another reason is the production costs, which have become considerably cheaper, especially in the field of electronic music. In addition, it has also become more difficult for the labels to forecast sales in the streaming age. However, as streaming becomes more and more the norm, this is likely to change in the foreseeable future and may also have a positive impact on the level of advances. We can already observe a trend that major labels in particular are once again offering large advances for distribution deals more quickly. By the way, advances are not only granted by labels, but also by distributors.

What does it depend on if I get an advance?

A label will only sign an artist if it expects to earn money with him. They will calculate how much they have to spend on marketing and promotion and how much they think they can earn with your release. Based on these figures, a label will calculate if there is an advance and how much it will be. Despite these calculations, labels can make mistakes and as an insider told us, it happens more often than you would think that a release doesn’t recoup its costs. What this means for the artist, you can find out below.

What is the approximate amount of the advance?

It is almost impossible to give concrete figures, as there are many factors involved. This starts with the financial possibilities of your label or distribution, also depends on the type of contract and last but not least of course on your popularity, your previous sales and of course also a little bit of your negotiating skills. Roughly speaking, this begins with amounts in the low four-figure range and can also be in the six to seven-figure range for the top acts in the German-speaking world.

Why it is sometimes better to take a smaller advance or not to take it at all

Especially smaller labels don’t have enough money left for the promotion that would benefit your release after paying a big advance. So if you are offered a large advance, make sure that this is not at the expense of marketing and promotion. So sometimes it’s better if you don’t get an advance, but the label invests in you otherwise. It is important to think long term and not just to see the fast money. You should also always calculate whether it’s really worth signing with a label – whether you get an advance or not – or whether you’re not better advised as an independent artist. Large advances can also tempt you to spend your money faster or take more risks. For many artists, it feels like they don’t spend their own money, but at the end of the day they do. As I said, advances are not gifts!

When will I receive my advance payment?

If a label or distributor has decided to give you an advance, this is comparable to a loan. This is usually not paid all at once, but in tranches. For example 50% when signing the contract and 50% when the demos of the songs are finished and the studio work is coming up. If it’s a large amount, it can also be paid out in three or even more tranches.

A distinction must be made between two different types of advance:

• Production cost grants: As the name suggests, these are earmarked and serve to pay for the costs of production (studio, mix, mastering etc.). Here it is recommended to keep the receipts so that you can show them and prove the expenses.

• Advances on royalty payments: In most cases, the label is not telling you what the advances are used for and the money is therefore not earmarked.

What should I use my advance for?

The question should probably rather be what it should not be used for. Probably the least reasonable thing you can do with the money is to buy a big car or other consumer goods that have no connection to your music career. A large advance can of course be used to cover your living expenses and to pay the rent, so that you can fully dedicate yourself to music. The advance payment is intended primarily to cover studio costs, shoot videos or pay fellow musicians. But a healthy sense of proportion is also important. Just because the label or the distributor has advanced you the money, you don’t have to shoot a completely oversized video or rent the most expensive studio, which you actually wouldn’t need.

How do I pay back my advance?

Once your release is out, you will receive regular settlements from your label or distributor. There you will see your earnings, but with the remark that you will not get them paid out because the advance payment has to be recouped first. So you will only see some of the income of your release once the advance payment has been refunded. According to figures from IFPI, an advance used to be reimbursed within 18 months on average. Again, streaming has changed a lot and now it takes even longer than those one and a half years in most cases. So you have to be prepared for a long period of time without, or rather with significantly lower revenues.

This is especially true because cross-collateralizing has become the standard these days. In simple terms, this means that the advance payment is recouped with all the income the label participates in. So it’s possible that your advance is recouped with publishing rights, concert fees or merchandise (but usually not all of it). Two owners of an independent label explain this as follows: “In the meantime, the market has changed in such a way that it is hardly worthwhile to plan only according to the income from sales and streams. A contemporary artist is also much more comprehensive than the amount of his sales. We believe that sales no longer need to be the main point of revenue, but rather interact with live performances, merchandising and sponsorship.”

What many artists are also unaware of is that the advance payment is not recouped with the total income, but only through the artist’s share. Let’s assume that you have negotiated a 50:50 deal with a label and received an advance of 10.000 Euro. Until you have recouped the advance, you have to generate 20.000 sales to be able to refund the 10.000. So the lower your share of the revenue, the longer it will take until you have recouped the advance.

As an artist you should try to get a deal where only the income of the music is recouped. This way you don’t earn anything on sales and streams for a while, but at least money still flows regularly through concerts, merch etc.. However, such a deal without cross-collateralizing is anything but easy to negotiate, at least for artist contracts where the label bears practically the entire risk. The situation is often different with master recording agreement or distribution deals.

[igroove-join-banner]

 

Here is a brief explanation of the three most common types of contract:

Master recording agreement: In this case the artist delivers the finished production (the master tape, therefore the name) to the label. With the master recording agreement, you transfer the rights to your product to the label for a pre-defined period of time and for clearly defined territories. In return you receive either a flat-rate amount, a share of the sales or a mixture of both. Often there is an option for one or more further releases. Who is responsible for further costs such as promotion and marketing is regulated separately.

Distribution agreement: This is usually signed over one album only, sometimes with the option of one or two additional albums. This often also without exclusive binding. These are concluded either with a distribution or a label. It is similar to the master recording agreement but with considerably less rights and obligations for the label / distributor. Therefore the artist share is by far the highest.

Artist’s agreement: This is where the closest bond between label and artist exists. Usually the label pays most of the costs of a release (incl. marketing and promotion) and thus also bears the financial risk. Accordingly, the artist’s share of the revenues is also lower than in the case of a master recording agreement.

In practice, there are more and more hybrid forms of these three types of contract. Especially because these three contracts are so different, it is not possible to define clearly what a fair artist’s share is. In some cases it may be justified if the artist only receives 15% of the income because the label bears all the costs and the risk. But in other cases 15% is also pure rip-off. A lot of things are simply a matter of negotiation. A music lawyer stated it to iGroove as follows: “Due to the developments of the last few years, it is indeed the case today that record companies are also participating in further money flows. Whether this is fair or not must be judged on a case-by-case basis. For certain productions, the recording companies themselves take great risks, so that a participation in further revenues or offsetting against them is not necessarily unreasonable. One really has to keep the big picture in mind: Who contributes what services, who invests how much, how big are the revenues to be made?”

What you should not forget in your calculation: If you have signed with a label, you get a much smaller share of sales and streams than if you distribute your album yourself via an aggregator. Let’s take as an example a song that is sold via iTunes for 0.99 Euro. With iGroove, the artist receives 0.69 Euro in this case (iTunes takes just under 30%, iGroove 8%). Depending on the deal, you may have to give a significant amount of money and time to your label as they invest time and money in your career, marketing and promotion. So if you calculate how much you have to sell until you recouped an advance, you should not start from the numbers you generated as an independent artist.

What happens if the income is lower than the advance?

This is probably the most fundamental question and therefore it is important to negotiate well from the beginning. The standard is that an advance is non-refundable. That means, if you don’t reimburse the advance, the remaining amount doesn’t have to be paid, so the label bears the economic risk. Contracts where the advance has to be paid back under all circumstances and therefore the artist bears the whole risk are not recommended. As already mentioned above, there are quite a few releases that do not recover their production and marketing costs. So you have to be very careful!

Record contracts often run over several albums and often there is a clause in the contract with “minimum fund” and “maximum fund”. If an advance was not recouped with the first album, the “Minimum Fund” applies to the next album. That means: the advance will be smaller (or even 0). If the advance was recouped with the first album, the “Maximum Fund”, i.e. the negotiated maximum amount, applies. The amount of your advance on the first album and its success can have a significant impact on your next release.

In most cases the minus of the first album has to be recouped with the second album. For example, if you have signed a deal for an album with an option for a second one, the contract will already state that the second album will also be recouped. In addition, it is often already stipulated in the contract that the advance payment for the second album will be renegotiated after the option has been exercised. One label representative explained to iGroove that the uncertain market situation makes it impossible to fix advance payments far in advance.

Here is a calculation example:
Let’s assume that you have received 20,000 advance payments for your first album, but you have only recouped 10,000 of them. But the label still believes in you and redeems the option for a second album, but with a lower advance of 10.000. That means with the second album you have to recoupe 20.000 again (10k from the first album and 10k from the second).

At this point a short digression on the subject of options: The basic problem with options is, of course, that the further course of an artist’s career cannot be predicted. As a newcomer, one is usually in a rather weak negotiating position. So if a newcomer signs a contract for an album with the option for a second one and then goes through the roof with the first record, he is sitting on a contract whose conditions are worse than those of an established artist. So he will also earn on the follow-up productions at the conditions of the first album. However, most of the labels will probably be willing to talk to you and improve the conditions, for example in connection with an additional option. It is also worth mentioning that in the 80s and 90s contracts were still being signed for five or even seven albums. Today this happens at most in absolutely isolated cases. Current contracts are mostly for one album, with the option of one or two additional albums. If at all: sometimes it’s even only about singles, until an album becomes an option at all.

But if you haven’t recouped your first album, there is of course the risk that you are quickly left without a record deal again because the option is not taken.

Get professional advice!

Negotiations with a label or distributor involve many financial and legal details, so it is advisable to consult a professional (e.g. a lawyer specialising in music). There are several reasons for this: He will prevent you from being ripped off if you are offered a much too small advance or the conditions are generally bad. But he can also advise you if the advance payment is too high, but there is hardly any budget left for the promotion of the release besides the advance payment. In general, you have someone at your side who can read the numbers the label gives you (or asks for the numbers if they don’t) and can advise you accordingly. He will help you to put the contracts, which are often written in legalese that is incomprehensible to ordinary people, into a comprehensible form. So have these contracts checked, because as an artist you often commit yourself for several years, so there are long-term consequences if you sign a bad deal!

It is also advisable to get support for the tax and social security situation, for example through a trustee. If you ignore these issues for a long time and muddle through somehow, you will be in for a nasty surprise at some point. It is therefore better to seek competent advice from the very beginning.

Advances from iGroove

As mentioned above, not only record companies but also distributors grant advances. So does iGroove. Our goal is to make the process as transparent as possible and offer fair conditions to the artists. As soon as the advance is recouped, 82% go to artists and 18% remain with the distributor. Furthermore, there is no fixed contract period – the contract can be terminated at any time as soon as the advance payment is recouped or after a maximum of two years. This means that an artist can also buy out of the current contract at any time, should he or she receive a better offer. He then simply has to pay the remaining amount of the advance.

You can easily request an advance in your iGroove account.

Conclusion

Of course it sounds good if you have the possibility to get a nice amount of money for your release and in many cases of course it is. But it’s important not to be blinded by the ” fast money” and to check the offer carefully and consider if it’s really beneficial for your own career, especially in the long run. As already explained in detail, expert support is highly recommended.

Several hundred million people worldwide have meanwhile signed up with the leading streaming providers such as Apple Music, Tidal, Deezer and of course especially Spotify. There are hardly any artists left who refuse streaming and the selection of music on the streaming platforms is correspondingly huge. To stand out from this unbelievable mass is accordingly anything but easy and the question “how do I actually get into these playlists?” is probably the most frequently asked one at present.

Why are playlists so important anyway?

Why are playlists so important anyway? If you make it into a playlist with a large audience reach, you automatically reach a wide audience, which often has never heard of your music and otherwise might never have come across it. If the playlist enjoys a good reputation, the listeners trust the makers and check out the songs, if they like it they will listen to more of your music and eventually they will become fans.

In the past, people wanted to be on the radio (of course, that doesn’t hurt today either!), today playlists are supposed to give their career a real boost. To underpin this with numbers: If you made it for example in one of the official Spotify playlists, the streams usually increase by 50-100%. Even if you are no longer in this playlist, the streams increase by about 20% in the following months.

What playlists are there on Spotify, Apple Music, Tidal and Deezer?

There are three different types of playlists:

• Playlists created by the streaming providers themselves and curated by employees. These playlist editors or curators decide themselves which music they want to include in the genre or mood-based playlists
• Playlists also created by the streaming providers but with an algorithm that decides which songs make it into the playlist.
• Playlists created by users. These can be music magazines, labels, artists, bloggers, radio stations or simply music lovers. There are over 2 billion such playlists on Spotify alone.

For your music to make it into these playlists, it takes several steps and a good portion of patience.

Step 1: Digital music distribution

The first step is relatively simple: make good music and make sure that it is available on all streaming providers.

Step 2: Verify your accounts

Step two also requires little effort: Verify your profiles. How this works for Spotify and Apple Music we have already described in previous blog posts. A verification does not only make a more serious impression, the algorithms also prefer verified accounts.

Of course, verification alone is not enough: the profile must also be maintained, fed with information and kept up-to-date at all times. Think of the profile as your business card that shows the streaming providers that you understand what you are doing and that it is important to you how you present yourself on their platform.

Just like all of us, the curators are of course constantly on the move on social media searching for new music. Should they find their way onto your profile during this search, it should also be up-to-date and well maintained.

So keep your Instagram, Facebook and Twitter accounts and your website up to date, these too are a business card. So make sure that your style runs through all your profiles.

Step 3: Increase the number of your followers

Get your fans to follow you on the streaming platforms. Also in the world of streaming it is not only about good music, no curator will put your music on a playlist if you have 2 followers and 13 monthly listeners.

Keep posting the links of your streaming profiles and ask your fans to support and follow you via social media, in your newsletter or at concerts.

Step 4: Create your own playlists at Spotify, Apple Music, Tidal and Deezer

Create your own playlists. For example, you can make a playlist with all your songs (making sure that the latest single is on top). Another possibility is to create a playlist with your favorite songs. Let the bands know that you have included them in your playlist via social media.

Once the songs are available on the streaming platforms, all channels are up to date and the first playlists have been created, you can really get started.

Step 5: Playlist pitching

Curated Playlists

Pitch your songs to the curators of the streaming services. You can find more information about our service here.

Getting into the User Playlists

The greatest chance to land on a playlist of your own accord is offered by playlists created by users. As mentioned above, there are billions of these, most of which are not really of interest due to minimal listener numbers. It is therefore necessary to find the few relevant needles in this huge haystack.

That means it takes a lot of research to find the playlists that have enough reach and also fit the style of your music. Let common sense and realism prevail: as an English-speaking rapper from Austria with 16 Spotify-Followers you don’t have to ask for the US rap playlist with millions of listeners, that’s wasted time.

It is better to invest this time in searching the streaming platforms intensively for suitable playlists. You can also simply let yourself drift from playlist to playlist and note the matching ones. It certainly also makes sense to look in which playlists similar bands are in. If you have found some suitable playlists, follow them and contact the curators.

Many curators willingly give their contact details to the playlist, otherwise you can find the contact via Google. Another option to get contacts of curators are services like Chartmetric, but they are not cheap either. It is also advisable to follow the curators on the social media platforms.

In addition to playlists created by blogs, DJs or music websites, it is also worth looking for lists of “normal” users who have a wide reach. Contact to these users can be easily established via Facebook or Twitter. It is worth following the playlists for some time to see what songs are uploaded and how often they update their list.

Ready for Take Off?

Now you have a list of potential playlists and the corresponding contacts? Well, now is the time to present your music to the curators. There are a few things to keep in mind:

• Send all important information and links in a clearly arranged form. This includes artist and song name, the link to the song, information about promotion, previous successes etc., if necessary a link to press photos
• But at the same time do not get too detailed. These curators receive a lot of input and are not interested in your complete life story. What is important to them is the music, the most important key data and above all you have to be able to show them why you should be relevant for them or their playlist.
• Do not expect to receive an answer at any time. Asking questions is of course allowed, bombing them with mails but rather counterproductive. If you want to prove your persistence, you can do so by releasing new songs and pitching them continuously, but not by asking for the same song dozens of times.

If you managed to get into some of these user playlists, the chance to make it into one of the official playlists increases.

Algorithms

Algorithm-generated playlists – most prominent examples are Release Radar or Discover Weekly – generate even more streams than man-made playlists. But of course you can’t pitch here, they are computers. To be included in such a playlist is only possible if you already generate enough streams by other means to appear on the radar of the algorithms or if you fit perfectly into a niche.

Playlist Pluggers

Another option to get into playlists are so-called playlist pluggers. Just like PR companies try to get their clients into the media, they want to put you in playlists and promise additional streams.

However, you should be very careful here, because not all offers you find on the net are really serious. Because you pay these companies for their attempt and not for the result, a lot of money can be gone pretty quickly without making it into a playlist.

Step 6: Establish a long-term relationship with the curators and editors

You made it into one or even better several playlists? Congratulations, but the work is not quite finished yet. Now it’s time to share the link to this playlist through your channels, on the one hand to show that you made it into the playlists with your music, but on the other hand also to give a small service in return to the curators.

It is important to establish a long-term relationship with the curators. In most cases you won’t end up directly in the playlists at the first requests, you have to build up a fanbase, increase the streaming numbers continuously and last but not least you have to build up a good relationship with the curators.

If you have these long-term contacts and also the corresponding number of streams, you will soon become a regular in the important playlists.

Do you have questions about playlist pitching?

Then contact our support at [email protected] or write us in the chat.