Marketing ToolsInstant Gratification

Instant Gratification

Instant Gratification allows you to make one or more songs from your album available for pre-sale on iTunes. These selected songs will be available for download from the date you select, and if someone pre-orders the release, they’ll receive those songs instantly. The remaining songs in the release will not be available until the official release date.

The Instant Gratification can be a special motivation for your fans to pre-order the album as they will receive a reward in the form of one or more tracks in advance.

Pre-Add on Apple Music:

A release with at least one Instant Gratification is automatically available on Apple Music for Pre-Add. This means that Apple Music users can save the release in their library before it is released. This requires the pre-order date of the release to be identical to the date of the first Instant Gratification.

Important to know:

• There should be at least five business days between the order date and the start of the Instant Gratification.
• When ordering, specify which song should be available as of which date
• Instant gratification can be set up for a maximum of five songs