FAQ Marketing, promotion and reach

5.5 What features does the Link Site offer?

The Link Site is one of the most important and practical tools for promoting your release and directing your fans to their preferred shop.

On the Link Site, you can find links to the most common shops. Some of these links will be automatically added, while others can be added manually. Additionally, you can also add links to other stores, such as your own webshop.

The Link Site is particularly useful before the release is out. This is because you can gather important pre-saves on Spotify, Apple Music, and Deezer, as well as pre-orders on iTunes or other download shops.

Furthermore, you can personalize the Link Site with your music video and links to your profiles on the most important social media platforms.

Finally, under Tools → Link Site, you can find the Analytics section. There, you can view the following information:

• The number of visits the Link Site received, the number of shop links that were clicked, and the number of pre-saves
• The countries where the visitors to your Link Site come from
• Where the users came from (e.g. Instagram, TikTok, or YouTube)

All of this data can be accessed for four different time periods, and you can go back up to 180 days.