FAQ Marketing, promotion and reach

5.3 Where can I view the performance of my songs on TikTok?

In our sales trends, you can see daily updates on how your releases are developing on various DSPs or which playlists your songs have been added to. Additionally, you can find the “Social Insights” here, which provide you with all relevant information about the performance of your songs on TikTok:

• Creations: The number of videos in which the respective track has been used
• Video Views: How many times these videos have been viewed
• Number of comments, likes, and shares, as well as how many times they have been added to favorites.
• Avg. Watch time: How long the clips were watched on average

Finally, it is also evident how much revenue per song is expected to be generated. It is important to note that revenue is based on Creations and not on Video Views.