Spotify for Artists allows you to get the most out of Spotify by understanding their audiences, personalizing their artist profiles, and taking action to build their fanbases.

If you run a label that has music on Spotify, you can now use Spotify for Artists to access a number of features —including album-level data across your entire catalog, custom date ranges, playlist pitching, Canvas upload, and more. Labels will be able to add multiple people to their teams, and see a log of actions taken across their team in Spotify for Artists with a new Activity Page. Both artist and label teams will be able to make changes to an artist profile — whether it’s updating a bio or sharing a playlist through Artist Pick. If you’ve never used Spotify for Artists, you can check out our label onboarding guide here. We’ve also shared all the useful things you can do with the tools, with some helpful case studies.

To sign up to Spotify for Artists and get access to your catalog, you’ll need a Spotify account and your work email address. If you’re the first person from your organization to request access, you’ll need the URIs of at least 3 tracks that you’ve previously delivered to Spotify. If your organization has already been set up with us, your request will go to your S4A Label Team’s Admin.

Head to artists.spotify.com/claim to get started.

To obtain an Official Artist Channel (OAC) on YouTube, you must meet the following three criteria:

• You must be the owner of a YouTube channel for an artist or band.
• There must be at least three official releases on YouTube that are published and distributed through a music label.
• Your channel must not have any policy violations.

If you meet these three criteria, we can handle the OAC application for you. To do so, we need links to your channel, topic channel, and ideally, also to the Art Tracks.

Note: YouTube typically takes 2-3 weeks to process OAC applications. However, in some cases, it may take several months for your channel to be converted.

The Link Site is one of the most important and practical tools for promoting your release and directing your fans to their preferred shop.

On the Link Site, you can find links to the most common shops. Some of these links will be automatically added, while others can be added manually. Additionally, you can also add links to other stores, such as your own webshop.

The Link Site is particularly useful before the release is out. This is because you can gather important pre-saves on Spotify, Apple Music, and Deezer, as well as pre-orders on iTunes or other download shops.

Furthermore, you can personalize the Link Site with your music video and links to your profiles on the most important social media platforms.

Finally, under Tools → Link Site, you can find the Analytics section. There, you can view the following information:

• The number of visits the Link Site received, the number of shop links that were clicked, and the number of pre-saves
• The countries where the visitors to your Link Site come from
• Where the users came from (e.g. Instagram, TikTok, or YouTube)

All of this data can be accessed for four different time periods, and you can go back up to 180 days.

To gain insights into the demographics of your listeners, navigate to the Sales Trends section of your iGroove account and select the “Audience” tab.

You can then choose whether to analyze data from Spotify or Apple Music. An overview of the age groups and genders of your listeners will be provided.

If you want to know which countries your listeners are from, navigate to “Top Charts” and select “Top Countries”.

In our sales trends, you can see daily updates on how your releases are developing on various DSPs or which playlists your songs have been added to. Additionally, you can find the “Social Insights” here, which provide you with all relevant information about the performance of your songs on TikTok:

• Creations: The number of videos in which the respective track has been used
• Video Views: How many times these videos have been viewed
• Number of comments, likes, and shares, as well as how many times they have been added to favorites.
• Avg. Watch time: How long the clips were watched on average

Finally, it is also evident how much revenue per song is expected to be generated. It is important to note that revenue is based on Creations and not on Video Views.

If you have booked our “Playlist Pitching” service, you will receive a detailed list of successful playlist placements. We understand the importance of playlist placements, so we have set up a notification system for everyone.

You will receive a notification if:

• Your song is added to a playlist on Spotify, Apple Music, Amazon Music, Deezer, or YouTube Music.
• The playlist has at least 500 followers, regardless of whether it was created by the platform or by users.
• The position of the song in a playlist has changed significantly.

We will track releases for 28 days from the release date. You can find the notifications on the iGroove app and desktop version.

iGroove offers a variety of effective services and free tools to help you optimize the promotion of your music.

From playlist pitching and advertising on TikTok, Spotify, or YouTube to streaming promotion, we offer a wide range of services that can be tailored to your specific needs.

You can find all available services and tools in your iGroove account. Our marketing experts are also happy to advise you personally.