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Live Groups: Go live together on Instagram

February 24, 2021

Go live with up to four people at once? Thanks to the new Live Groups feature, this will soon be possible on Instagram.

Instagram has announced a new feature that will go live soon. On the one hand, this is their response to the change in circumstances due to the pandemic. On the other hand, it is certainly also due to the pressure exerted by competitors like TikTok. IG Live Groups should also be a useful addition for musicians.

IG Live Groups

The new feature allows multiple people to go live together. It is expected that four people will be able to be seen in a live video at the same time. All they have to do is accept the invitation.

In general, experts believe that live videos will become one of the most important social media trends of the year. With IG Live Videos, people now have another option.

How do I use IG Live Groups?

IG Live Groups is suitable for interviews or talk shows – podcasts with pictures, so to speak. It is also already foreseeable that the tool will be used to advertise products.

For bands, it’s also handy to be able to address fans together without effectively having to meet physically. Whether it is also suitable for virtual concerts remains to be seen, but it is doubtful.

Instagram has not yet announced an exact date for the launch of the new feature. However, it’s certainly worth considering how you can use the tool now so that you can get started as soon as it’s live.

Update: The feature has now gone live under the name Live Rooms. You can find all further information here.

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